Yahoo are due to release their new book on the 6th of July. The ‘Yahoo Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Digital World’, which is one of the first guides of its kind, specialising in generating content for the online medium. This book features a list of keyword research tools to use and – surprisingly – includes one from Google as well as WordTracker and Keyword Discovery.
The biggest surprise – and possibly tearjerker, depending on your perspective – is that Yahoo used to own Overture, which was a much-beloved keyword research tool. Everyone seemed to use it and it was a dark day in the world of SEO when Yahoo discontinued it two years ago, perhaps pre-empting their decision to move away from search and focus on other things.
Search Engine Optimisation
Everyone in the search engine optimisation world knows the importance of solid keyword research and the right tools are essential for this. Whether you use Google’s, WordTracker or something else, the message from the Style Guide is clear: don’t come to Yahoo if you’ve got keyword research to do.
The biggest surprise here, however, isn’t that Google is included in Yahoo’s list, it’s that none of the tools from Microsoft’s adLabs are considering Yahoo and Bing are sharing algorithms now. Read into that what you will.
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