Twitter Viral Marketing
Twitter has grown considerably over the past year in the UK and, according to Hitwise, recently overtook MySpace as the fourth most popular social media platform behind Facebook, YouTube and Bebo, but despite its popularity Twitter is still being overlooked as a valuable viral marketing tool.
In the US many big corporations have been targeting localised businesses in certain areas in order to increase brand awareness but also to obviously increase business in these particular areas. But Twitter isn’t only useful for multinationals and large corporations; local businesses can also prosper in Twitterverse if they put their mind to it.
Localised Tweeting
As a local business wanting to spread the word in the local area, you may feel the most effective way to do so would be by using the scatter gun effect and following every single Tweet in your area, but this is quite an impersonal route to take particularly given that Twitter is a ‘social’ networking platform.
Local businesses that have become successful Twitter users have followed the more social approach by actually starting conversations with local businesses – even if they are not in the same industry – and also local Twitter users. Get yourself out there and be inquisitive without becoming an irritant.
Free-Tweet
Barefaced self promotion is not going to gain you many friends, let alone customers, or even followers. Start off by simply introducing yourself and saying ‘hello’. Spamming is a no-no. Try and be helpful and actually show some interest for the other person’s business, even if you don’t need their services. Have an open mind.
Other local, likeminded followers will start to take notice and begin to follow you. They may even become interested in your line of work even if they do not need your services – sound familiar?
Twitter is a free service, of course, but will take up some man hours to start interacting in the previously mentioned ways. It will be well worth it for your business if implemented correctly, and it can be fun too. After all, it’s good to talk.
Related posts: