It seems that not a day goes by in the social media sphere without some news about Twitter, and yesterday’s SXSW event was no different with Twitter CEO Evan Williams announcing a new platform named @anywhere.
@anywhere is intended to further the integration of Twitter with the rest of the web, meaning that users won’t have to go to a different web page or an external application to use some basic Twitter features with the site. A page with @anywhere features enabled will allow you to follow accounts associated with the website and also journalists or bloggers from their bylines. YouTube videos will also be Tweetable without leaving the page.
Further functionality is planned in the near future, according to Williams. Allowing a greater degree of integration with the web to the degree of the current leader Facebook Connect would certainly seem to be an intelligent move for the microblogging phenomenon, and from initial reports, the platform will be rolled out across popular sites such as Amazon, Bing, the New York Times, Yahoo and Salesforce.
Whether it will be enough to topple Facebook Connect from the social media/ web integration pedestal remains to be seen, but in the increasingly social web landscape, it gives Twitter another front to fight the battle from.
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