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It’s all happening in the world of Microsoft’s Bing search engine. Although they may be throwing celebrity bashes to announce their foray into entertainment-based search, this is merely the ‘public’ face of all the new features. Continue reading
Google have finally launched Caffeine globally, dubbing it a ‘whole new web indexing system’ and have denied that it is a change to ranking algorithms. At fifty per cent faster than the previous index and with increased capability to crawl a more diverse range of content than ever before, Caffeine could be just what organic search engine optimisation has been waiting for. Continue reading
Steve Jobs has enlivened proceedings at the D8 Conference, putting to bed a number of questions. He spoke with candour about the recent violation of its privacy policy by Flurry and also pointed out that Google would not be restricted from operating on its iDevices. He also tried to diminish the idea that Apple’s recent acquisition of Siri meant the Cupertino outfit was entering the search market. As always, the eyes and ears of the search engine optimisation community were keen to absorb what he said… Continue reading
With Twitter rolling out some new features – particularly ‘Annotations’, which will allow users to attach any kind of metadata to a Tweet, we can’t help but wonder what impact this can have on internet marketing and search engine optimisation.
Is this going to be the wave of the future and have a huge impact on how we do business, or is it simply another string to the bow of social media specialists? Continue reading
Rumours that Bing is in line to take over as the default iPhone search engine have sent ripples of interest through the world of SEO. While the rumours are yet again neither denied nor corroborated by the powers on high, it nevertheless has attracted a great deal of attention. With Google having supposedly paid $100 million to be the default engine, it is clear that having access to the platform in this way is considered extremely valuable. Continue reading
Following the hacking attacks in China which led to the very public spat in which Google threatened to pull out of the country, search giant Google are phasing out the usage of Microsoft’s Windows operating system internally in order to improve upon security.
Will this dramatically alter the search engine optimisation and internet marketing landscapes, is it a hint about their own Chrome OS or is this simply a move to heighten security?
Continue reading
Paid linking has long been a grey area amongst the search engine optimisation world, but was it the Express Group websites that Matt Cutts was referring to when he said that Google “no longer trusts” links from a certain major UK newspaper? It would certainly seem that way after an email offering links in the “SEO Editorials” section of the site in exchange for money was made public in April. Continue reading
Search engine optimisation is the business of defining appropriate and well searched for keywords, using these keywords appropriately in the website content and ensuring that target websites are placed high in search engines. One of the top searched for keywords in Google is that of Pacman – the electronic game that surfaced in the early eighties. In recognition of its 30th anniversary, Google decided to celebrate it. Continue reading
As Google launches its encrypted search facility, speculation is rife as to what this means for internet marketing and keyword tracking. Encrypted search facilities will obscure the path taken by traffic before it arrives on a site, and keyword data will be unavailable. It may be the dawn of secure Google searches, but experts are asking: are we about to witness the death of web analytics as we know it? Continue reading
The launch of pay-for news sites in the UK is set to change the way search engine optimisation is used to generate revenue through online marketing campaigns. Being able to target a specific audience could see online advertising rates soar as effective campaigns are implemented that give a better return on investment. The success of optimised marketing strategies could determine the success of newspaper companies charging readers to access news online, and actually see newspaper companies return to making a profit. Continue reading