There can be no doubt that when it comes to online marketing, Amazon are one of the leaders in the field. Their ability to quickly source and deliver an untold amount of products to consumers makes them one of the leading shopping sites with prices that reflect the lack of overheads.
Grocery shopping on the internet has really taken off with the four major supermarkets all vying for top position. It is a fast and convenient way to get that dull job out of the way and can be done from work in a lunch break or at three in the morning if you can’t sleep. It is a totally convenient and relatively stress free way to shop and the main websites are all pretty much user friendly and quick. Tesco has by far taken the lead with internet grocery shopping but that may soon all change.
Amazon have now set up their own grocery shopping site servicing the UK. They are already established in the US and Germany and currently have 22,000 products for sale although they plan to increase this. Of course, Tesco and the other leading names all stock far more so why would people opt for Amazon grocery shopping?
Well, for a start, just how much choice do you need? Amazon have all the basics and many big names who have become dis-satisfied with the way they have been treated by the big stores. Pampers, Walkers, Nestle and Kraft all intend to supply Amazon with their products for selling online.
There is also the added advantage that Amazon are able to source grocery products that are a little more ‘niche’ where it doesn’t pay the larger supermarkets to do so. A good choice of gluten free, Kosher, organic, sugar free and vegan ranges are available as are more specialist meats such as pheasant and partridge and a fantastic choice of cheeses that you wouldn’t find in your average supermarket. This is where they will find a wider market that might just encourage shoppers to keep returning. Add to this their more efficient delivery service being a ‘one day’ service which is unlimited for a £49 annual membership and they’re onto a winner! Tesco charge up to £6 for a delivery at peak times – if you take this option every week you could be looking at over £300 per year just for delivery and, at it’s cheapest slot, it would still cost three times that of Amazon.
With a more diverse range of products and better delivery schedule and cost, Amazon must really be putting the cat among the pheasants, so to speak.
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