It’s not often that we get a chance to chat fashion on a technology blog, but in this crazy digital age we find ourselves in, I suppose anything is possible. The latest offering for bargain hungry consumers is a nifty bit of gadgetry that helps you locate and buy your favourite Fornarina footwear or purchase a Dolce and Gabbana bag that is well within your budget.
The Shomas is a device that has been developed to utilise wi-fi and radio frequency identification to pinpoint the shopper in a shopping centre and then beam information about the latest offers in nearby shops. Based on the same principle as sat nav technology, it is possible to enter information on the device about the amount of money you have to spend, what you are looking for and the amount of time you have available to complete your shopping trip. In return, the Shomas will guide you through the shopping centre via the best route with the best buys to match your priorities.
The device which is worn on the wrist has been developed in a bid to fight the economic downturn that has been evident in high street sales as more and more shoppers are turning to the internet for bargain buys. It appears that many consumers use high street stores to see an item first hand and then go home to order the item at a reduced price online. It is hoped that the device will encourage consumers to pick up bargains in-store rather than wait for an internet delivery.
Trials held in a shopping centre in Salamanca, Spain had positive results with both consumers and retailers alike and attracted the interest of the Lakeside shopping centre in Thurrock and the Bullring in Birmingham. As well as being used to locate the latest fashions, the device can also be used for other members of the excursion who want to avoid shopping by recommending mall-based leisure activities such as bowling or the cinema and places to go to eat and drink. It seems that whether we choose to shop online or on the high street, technology is going to guide us every step of the way.
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