The rumour that Bing may be chosen as the default search engine for the iPhone has resurfaced once again. This crucial platform has long been a big prize for the search engine industry – and so far Google has claimed it for itself. But Techcrunch have said that multiple reliable sources are pointing to a Bing-iPhone Hookup.
SEO
Securing the default search engine on the iPhone is worth a huge amount to both Google and Bing in terms of controlling a burgeoning area of internet marketing. But Google’s rival platform Android (and with it the Nexus phone) is becoming a significant threat to Apple, which is increasingly concerned with Google’s dominance in the iPhone application market (think search and maps) and so notions of detaching from Google are understandably going to increase, turning heads across the SEO community.
Search Engine Optimisation
Google is rumoured to have paid 100 million dollars for the right to be iPhone’s default search engine, which highlights how valuable this platform is to search. But if Microsoft, in the form of Bing, have managed to wrestle the default accolade from Google, it means that we in the search engine optimisation industry must continue to evaluate how much we optimise for Bing. There are distinct differences in the way that SEO specialists optimise for these sites, and if Bing grabs a bigger slice of the search market, any serious SEO campaign must take this into account.
As usual, these rumours have not been confirmed officially, and much has been made of the fact that they have appeared before. But as Google encroaches on Apple’s various markets, we seem to be facing the rather ironic situation of the old school rivals – Microsoft and Apple – being pushed together in a strange new marriage. This is one happy day we’ll all be attending – the shunned lover role being played by Google.
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