Search Engine Marketing
Despite the economic downturn that has been at the forefront of businesses’ minds recently, search engine marketing is proving to us that it’s still strong as ever. As one of our recent blogs highlighted, more money was spent on online advertising for the first half of this year than on TV marketing. This is clearly demonstrating to companies the importance and opportunities available with internet presence.
Google Tools
Google tools currently offer companies a range of strategies to help plan marketing, how to connect with the correct customers and how to measure the results of your online marketing. Most of these Google tools are completely cost free and we shall look at some of the best currently available and look at what exactly they offer businesses and how this will benefit your search engine marketing strategy.
Google Insights
The first is Google Insights for Search, which is a tool that allows users to compare the patterns in search volume for different regions of the world, categories, seasons and properties. Regardless of the industry business users will be able to search what keywords to place into their search engine marketing strategy and also discover if variable factors such as the time of the year will have an impact on marketing.
Google Search-based keyword tool is a tool based on actual queries that are searched within Google; this tool will find your company up to date keywords that you may not have considered for your company. Consumer search behaviour changes regularly and this strategy will help you find keywords that support the products or services your business offers.
Google Ad Planner
Google Ad Planner is another free tool available from Google that identifies websites that your target audience use, allowing you to create a marketing approach for websites you may want to consider advertising on. With these three tools alone, businesses can plan their marketing, driven by reliable data provided from Google.
Once your business has established which customers to specifically target, then Google has several further tools that will get your website seen through different media. Google’s Web Master Central offers users help regarding search engine optimisation and how to gain further traffic to your website. Google’s Local Business Centre will also allow for businesses to edit the information that is available about their business on Google Maps and can even give businesses the option of advertising coupons for their product alongside their location.
Google Analytics
Finally, Google offers further tools to give businesses the chance to find out which if their marketing strategies are successful and how to gain further marketing results. Google Analytics provides users with full insights on your website traffic and will strengthen your marketing proposals. Google Web Optimizer, which is another complimentary tool from Google, provides information on how to optimise your site with relation to both content and design.
With all of these and further tools available from Google, businesses more than ever are being supported to find opportunity on the internet and keep businesses afloat with tech savvy marketing.
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