As the UK tentatively edges its way out of recession many companies are looking to increase their budgets for SEO and paid search. Advertising is key when it comes to selling your product or services and in a bid to increase business flow, the UK Search Engine Marketing Benchmark Report, published by Econsultancy, claims that 60% of companies plan to increase spending on SEO, that’s a jump of 15% over last year, and a further 52% of companies saying they intend to increase PPC budgets, a rise of 7% over last year.
This report is highly credible as it comes from the UKs largest annual survey of search marketers and is well respected within the industry. Econsultancy’s UK Research Director Linus Gregoriadis says that the industry of SEO as a whole has been pretty resilient during the recession. This is due to the knowledge that most shopping and business searches are now done online, leading to the recognition that SEO and PPC continuously deliver return on investment.
Social media marketing is also fast becoming a top SEO tool and 65% of companies say they plan to use this avenue to increase traffic and links to their website. In fact, 15% of these companies plan to increase social media budgets by 100%.
This is great news for HP Group – one of Europe’s top SEO companies. Having already done great things for companies such as Budget Car Hire, Hoseasons, Inchcape and Sony the rise in SEO spending comes as welcome news and we look forward to applying our SEO expertise to ever more companies looking to increase their search profile.
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