The new Twimbow app is a powerful web-based Twitter client much like Seesmic and Tweetdeck’s forthcoming application. In fact, it offers much of the same features and works almost exactly the same, so what does it have to offer that it would stand out from the pack? Simple: colours.
Although Twimbow works in much the same way as the aforementioned clients, and offers the same functionality including support for multiple accounts, the bright and shiny interface is far from a gimmick or a rainbow skin for Tweetdeck – the colours are vital to how it works and how it can help everyone from regular users of Twitter to advanced-level social media marketeers.
The interface allows users to assign different colours to specific members and groups and then gives the option to sort and filter your timeline by colour by applying the #colour tag. It works much like Gmail and Mozilla Thunderbird’s labels and folders functions and it’s easy to see how this functionality can be applied to social media marketing.
Internet Marketing
Future versions will apparently offer the ability to track and colour code keywords making Twimbow a potentially vital piece of equipment for internet marketing professionals and those of us who are adopting Twitter and other social media platforms as our predominant form of online communication instead of email.
Whether Twimbow’s colourful approach is successful, it’s difficult to imagine that a colour-coding or other tagging feature won’t be a part of the future of Twitter’s use for internet marketing. Although Twimbow is still in its pre-alpha stage with a stable public beta arriving in autumn, it has the potential to be a presence in the saturated Twitter client market.
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