Newspass is a paid content system set to be launched by Google at the end of 2010 which will allow people to search news stories from publishers and opt to buy the content via a subscription or a micro payment. Google’s ability to harvest the data from subscriptions will enable publishers to harness targeted internet marketing, and generate more revenue from embracing paid content systems.
The publishing industry is gradually turning to implementing a subscription system for readers in a bid to remain profitable as the interest in print publishing diminishes. However, to ensure that people will pay for news, the publishers have had to insist that the content is not available for free online. Consequently, this has meant that Google is not able to offer a whole heap of search results to users, and therefore has been working hard to find a way to monetize the move for the benefit of news networks, and Google itself.
Internet Marketing
Google’s success still relies on popularity, and even though a course of action may not be profitable at first, if it offers internet users what they want, Google will make it happen. The only way to be able to monetize content though, is through promoting internet marketing. Using their talents for crawling content and delivering relevant results for a query Google are probably best placed for helping publishers make money from internet marketing and delivering users what they really want from a paid content service.
Google Checkout is already in place and is used by millions worldwide and Google has the ability to crawl pages even though they are behind a paywall. These result will then appear in listings, with several options for the reader either have a sneak preview for free, buy the news for a small amount of money or subscribe to a whole package on a monthly basis, which will allow access to high quality news from a range of sources. The trick is in getting people to reveal their personal data when they subscribe and for their online preferences to be tracked to then implement targeted advertising.
Google Newspass
It is still unclear when Google Newspass will be released or where it will be released first. Original reports are stemming from Italy –where it is presumed the system will be tested – but Google are not giving anything away. Their official statement concludes with “We don’t pre-announce products and don’t have anything to announce at this time.”
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