The Electronic Frontier Foundation (EFF) has announced that ‘more is needed’ to be done by Facebook to address the notorious privacy criticisms that have dogged the social networking site.
The EFF, a civil liberties group, said that Facebook’s recent changes to simplify its privacy settings were a ‘great first step’, however the foundation said it is still concerned over third-party access to profile information.
Internet marketing
Social media such as Facebook is increasingly recognised as a very important facet of internet marketing and it has long been Facebook’s interest for users to allow the social network to share as much as possible with advertisers.
The social networking site has suffered criticism this year because its privacy settings for users relating to third-party marketers were not explicit enough, and this Monday saw an unofficial ‘quit Facebook’ day in which it faced a possible mutiny as thousands of fans threatened to quit the site.
Of the site’s almost 500 million users, only around 30,000 actually carried out the threat of account deletion, and has been widely reported as a ‘flop’ in most media.
Whether or not Facebook will go on to further improve its privacy settings remains to be seen, but as the social network looks to increase revenue further through internet marketing by third parties it looks as though getting the balance exactly right is going to prove tricky.
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