The importance of Facebook for internet marketing purposes has never been more prominent, but now it seems the social networking site has its fingers in even more pies as an American divorce-lawyer group claims Facebook, and to a lesser extent other social media, is now cited in 81 per cent of its cases.
The American Academy of Matrimonial Lawyers told the Associated Press that over the past five yearsm Facebook, Twitter, Myspace, as well as YouTube and LinkedIn, have all increasingly made appearances in cases.
It seems that over-sharing of information and sloppy attention to covering up devious behaviour are the main causes for the site being used as evidence in bitter divorce battles, not just simply the improved medium for instigating affairs and extra-marital behaviour Facebook presents.
For example, one husband who was vehemently denying all knowledge and existence of an anger management issue had warned visitors to his page, in the biography box beneath his profile picture, that he would ‘kick your ass into submission’ should anyone be foolish enough to ‘get in my face’. Certainly a contradictory set of statements.
Another man, who was seeking primary custody of his children, declared a single and childless status in his profile on match.com.
SEO
While all of the examples cited are humorous to say the least, they important role social media sites are playing in everyday life, and this means for businesses too.
It’s not only the reputations of divorcees that come into play when social media is involved. Company and brand reputation rides on proper social media management
Businesses must now add social media plug-ins to their sites, and the amount of ‘likes’ a company’s page has pushes it higher up in search relevance, acting very much like organic SEO.
With Facebook.com now more visited than Google.com, companies are realising that internet marketing is no longer only about Google. It’s been common knowledge for some time in the industry that Google is investing in ways to keep its web dominance, and speculation is rife that the search giant will soon be launching a new social media platform of its own, possibly named ‘Google Me’.
All of this points to the fact that for any internet marketer, a multi-faceted, dynamic approach must be implemented, incorporating social media and on-site strategies like conversion rate optimisation as well as traditional SEO measures.
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