Big fish, little fish, Godzilla
In some people’s eyes, Google is like Godzilla now, towering above all the tiny sea life below. So if Google is Godzilla, what does that make Yahoo and Bing? Probably something about the size of a Great White. And even Godzilla must be afraid of getting his knees nibbled by them.
Statistics from Royal Pingdom (using data from StatCounter) gives us the impression, in its dramatic graphs, that Google is indeed Godzilla in a sea of plankton – with a near 100% share of the market. But how accurate is this?
Some are pointing out that this data might be skewed and is perhaps only applicable to markets such as the UK; not the USA where most of the fish are. There is plenty of third party data that gives the impression that this near-100% figure is not entirely accurate.
Mobile Search
And the truth is, Google may not want this kind of notion to become commonplace. Already there are movements against what is seen by some as a monopoly – and if the truth is more like an 80 – 20 split, for example, then Google will no doubt be keen for this data to be widely accepted. It is perhaps much better for Google to be a moderately dominant player in many areas, rather than decimating the competition in areas such as mobile search.
Social Media
The power of social media and the internet has been demonstrated many times in terms of driving movements, concepts and ideas forward. Google will be keen that it doesn’t take on too much of ‘The Man’ label in the coming years, especially since it is little more than a bloated sea trout in that all important ocean – social media.
Related posts: