Monthly Archives: January 2010

Google Analytics IQ Raises Pass Mark

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Google has announced that it is raising the bar in its Google Analytics Individual Qualification (IQ) test and that analysts must now gain 80% to pass. The previous pass mark was 75%. Continue reading

Save Your Life? There’s an App for That

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It seems that social media and modern search technology have been instrumental … Continue reading

Google Really Wants Your Business

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Google is beta testing a new innovation within Google Adwords which is … Continue reading

Site Speed To Influence SEO Success in 2010

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Terry Heffernan agreed, “By talking to our technical teams certainly we see that speed is going to be more important and it could be a window of opportunity. Speed is one of the elements of SEO but it is about fine-tuning the whole machine to deliver the best performance.” Continue reading

The future of analytics

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The future is bright for Google Analytics and also those with web analytics skills. The market spend is turning towards data interpretation and away from paid-for analytics packages. Continue reading

Facebook ReTweets Again

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Following on from last week’s privacy bombshell, Facebook have sneakily rolled out … Continue reading

Google Has Your Number

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It’s been a busy period for businesses over the Christmas and New … Continue reading

Brand Protection Using PPC and Ethical SEO

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Brand identity can be protected by using SEO and PPC to boost organic listings, increasing online sales and therefore revenue. Continue reading

Google To Pull Out Of China?

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Google may pull out of China over human-rights activists-targeted hacking discoveries and censorship row. Continue reading

Is Public the New Private?

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That’s what Facebook founder and CEO Mark Zuckerberg would have you believe. … Continue reading