Google, Google, Google. It’s been with us now for 12 years and has become the essential tool for navigating the eye watering amount of content that has been created by commercial sites, blogs, article directories and others.
SEO
For those who have taken full advantage of how SEO with Google works, the benefits have been huge. As direct consequence of this, what are known as ‘content farms’ have appeared, created to drive page views from content written by low paid writers.
These content farms, whilst being more than uneasy about being labelled as such, have grown exponentially – with brands such as Examiner.com, Suite 101 and About.com.
Some say that these sites have become a threat to Google, because the quality of writing varies a great deal; low quality, mass produced articles are not what Google’s searchers want.
Blekko, not yet launched, seeks to eliminate this poor quality writing. By using something called slashtags – a personalised raft of mini-indexes – authoritative or favourite sites can be kept track of. Someone who likes, say, model train sets, can find blogs and content on the subject of a higher quality. By looking over slashtags from other trusted users, more authoritative blogs can be found.
In terms of SEO, it might point to a time when SEO agencies need to direct their efforts towards creating truly high quality content – something they should be doing already. Here at HP Group we understand the importance of creating content that meets the demands of search engine compliancy while being genuinely informative or entertaining. For content creation and SEO that achieves true balance, get in touch today.
Related posts: