The alliance between Google’s only competitors Yahoo and Bing seems to be moving full steam ahead. It was announced earlier that Yahoo was beginning to test Bing-powered results and senior staff at the company are saying that up to 25% of the results returned from Yahoo searches are powered by Microsoft’s search engine.
Users might not always see a ‘powered by Bing’ badge on their results straight away, but this will be the eventual layout when the full rollout happens in September or October.
SEO
As it stands right now, you have a one in four chance of seeing a Bing-powered search result in natural search, but you won’t necessarily know it. What this will mean for SEO professionals working on optimising for Yahoo and Bing is debateable, but it could certainly lead to saving a lot of time as Bing’s results will be Yahoo’s results.
This is certainly an interesting time in the search engine landscape and it will be interesting to see how this impacts the SEO industry.
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Maybe this explains why everything yahoo.com is down. Nice job Microsoft.