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The new look Google Analytics has come to HP Group – one … Continue reading
The funky addition of homepage previews to Google SERPs has just become … Continue reading
Social media giant Facebook has finally added a child protection app to the site. The panic button was initially rejected by Facebook, but after their internal reporting system failed at least 252 children who reported abuse in the first three months of the year alone; the Child Exploitation and Online Protection Centre (Ceop), who finally dealt with these cases after widespread complaints, have proved that the application is for the benefit of users. Continue reading
Changes to Google results pages in the US indicate that internet marketing campaigns could be more successful through targeting local search. The Google Map, which currently sits at the top of results pages in most countries now appears on the right, and follows the user when scrolling down below the fold. This small, but powerful change means that local results will appear at the top of SERPs and Adwords listings are pushed further down the page. Continue reading
After violating webmaster rules, Google Adwords support pages were banned by Google itself, supporting the search engine giant’s claims that those working on its product pages have no more of an advantage over ethical SEO practices than other optimisation experts. Continue reading
Apparently the .CO era is coming; and guess what… it’s going to be bigger than dot com. The launch of the new domain extension promises to revolutionise the online marketing potential of companies, corporations and commerce through brand building. For many in the industry, it’s raising such questions as – whatever happened to TLDs (Top Level Domains) such as .tv, .biz, .info, .uk.com, .me.uk, .pro… ? Is it one domain extension too many? Continue reading
Google’s stronghold has always been through giving the user what they want for effective and relevant search. Once that has been achieved, they can then make money through internet marketing. So what happens when a rising rival – Facebook – improves the search experience with an open graph search engine whilst at the same time becoming more popular than pornography on the internet? Some are speculating that this means it is time for SEO to target the social networking platform. Continue reading
Google have just launched a new vertical search facility in the US. Google Health Search allows users to easily find information about medications, their side effects and where they can be bought. Although the search tool will benefit users, it could also increase the proportion of the pharmaceutical industry online advertising budget that goes to Google. Continue reading
A paid content system is close to being launched by Google, which will enable users to access news stories via a search query, even though it is behind a paywall. The system, which could be in place by the close of the year, will not only help the publishing industry stay afloat, it also has the potential to generate revenue through targeted internet marketing using Google’s ecommerce optimisation capabilities with Google Checkout. Continue reading
Further to our report on Foursquare and localised search marketing, we have yet another new feature that is vying for dominance in localised search results in a real-time context. Twitter Places will be released in 65 countries over the coming week and will give users a chance to view a dedicated twitter page for a chosen location. The implications for venues and businesses are huge, and it could mean that internet marketing professionals need to step up the game when it comes to brand protection. Continue reading